Margaret Roth is the Chief Marketing Officer and Co-Founder of Yet Analytics. Based in Baltimore, MD, the firm builds software that helps organizations leverage advanced data and analytics for the purpose of improving human capital. As CMO, Margaret oversees marketing and development strategy, operational and administrative projects, and client and partner relationships. Through her many leadership roles Margaret has extensive experience with leadership development, team facilitation, brand development, marketing strategy, and event organization. In addition to serving on the Junior League of Baltimore’s Board of Directors as the Vice President of Community Impact, Margaret is the co-founder of EdTechWomen, an international networked community for women’s leadership in education technology, a mentor for the ETC’s AccelerateBaltimore entrepreneurs program, a member of the SXSWedu LAUNCHedu Advisory Board, and a volunteer American Canoe Association Whitewater Kayaking and swift-water rescue instructor at Johns Hopkins University. She is a die-hard Blue Jay Lacrosse fan, and spends a lot of time cooking, writing, organizing, and exploring. Margaret graduated from The Johns Hopkins University with her Master of Arts in Teaching in May 2012 with certifications in Secondary English, Middle School English Language Arts, and Middle School Science. She also earned her Bachelor of Arts degrees from JHU in English and Environmental Earth Science. Margaret has been recognized in 2015 by the Daily Record as one of Maryland’s 20 in Their Twenties and by SXSWedu as a Change Maker of the Year.