Lauren Bracey Scheidt is Director of Product for Platform at NPR. Her team of product managers is focused on building a solid foundation for NPR and Member stations, to deliver fact-based journalism to our nationwide audience across many modes of listening. Over her career at NPR, she has led projects focused on audience engagement, analytics, simplifying backend infrastructure and establishing meaningful relationships between digital listeners and the Member stations in their local communities. Lauren has more than 14 years’ experience in nonprofit marketing, fundraising and technology leadership across the arts, culture and media sectors.