Making sure you know there is a market for your product or service is important, but what comes after you launch? You need deeper insights into how real people are actually using your products – what they love and what causes them to struggle. This session will discuss usability testing and other user research methods you can use to improve your customers’ experience with your product.
• Determine which research methods will help you best understand how your customers interact with your product
• Remove bias from your recruiting screeners and questions to ensure you have the highest quality insights
• Evolve your customer experience based on your learnings to remove friction in future versions and releases