Jennifer McLaughlin joined Salesforce in January 2012 and is a Vice President of Solution Engineering. She leads an organization of 115 Solution Engineers who are focused on the North American Retail and Consumer Goods Vertical, Salesforce’s newest vertical. Jennifer co-founded the WISE (Women in Solutions Enterprise) organization approximately 2 years ago. The group has now grown to over 500 members and has a charter based upon recruiting, growing and retaining female talent in the Solutions Engineering teams at Salesforce. For the past 20 years, Jennifer has had a career focused exclusively on consulting, implementing and demoing solutions in the CRM space, across the Public Sector, Media, Communications and now Retail/Consumer Goods. Jennifer lives outside of New York City with her husband and three school aged children. She volunteers as a Girl Scout leader and is passionate about making technology approachable for girls.