Cristina Martin Greysman is SAP North America’s Vice President, Ecosystem Expansion and a proven channel sales and partner programs leader with extensive experience creating new revenue opportunities for technology companies. Cristina’s 20-year career spans both startups and Corporate America in the Philadelphia region, specializing in business development, strategic alliances, and partner
program development. She is based in Newtown Square, PA.

Prior to SAP, Cristina served as Senior Director, Partner Experience at Sungard Availability Services
where she helped partners build recurring revenue streams based on cloud services. She has also held
channel leadership roles at SaaS software startups, professional services firms, such as Answerthink and
CoreTech Consulting Group, and built the partner program for SunGard Higher Education (now Ellucian).
Cristina began her career as co-founder of a website design firm and VAR.

Today, Cristina is an advocate for women pursuing careers in the technology industry. Cristina speaks on the topic of “Dream IT” and serves as Chair for the Advancing Women in Technology community at
CompTIA, the IT industry association. Cristina has a BA in Communications from Douglass College, the
woman’s college at Rutgers University, a Business Certificate from the Wharton School, and holds cloud
certifications from both CompTIA and AWS. Cristina has been named to CRN’s Women of the Channel
list and is an alumna of IPED Channel Masters.